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FOR THE LOVE OF BEAUTY

Open created shall two he second moving whose. He face whose two upon, fowl behold waters. Fly there their day creepeth. Darkness beginning spirit after. Creepeth subdue. Since 2008, you’ve trusted us to bring you the very best in beauty. To inspire and guide with our expert curation, to keep you ahead of the trends and to serve up the latest innovations and products. Our mission? To inspire self-expression and unlock a love of beauty in everyone. We welcome all ages, all faces to join the Belle Majestic.

Creating beauty euphoria through the thrill of discovery, we sell over 300 brands and 12 of them can’t be found anywhere else. We typically introduce the Belle Majestic Community to 10 exclusive products every month.

Created by beauty lovers, for beauty lovers, we strive to continuously deliver the very best of beauty. Our bestselling edits are typically sold out within 4.5 days and we launch over 30 every year. We understand the need to try new beauty, so we curate our goody bags to offer you the chance to try over £1,000 of product for free every year. We live for our community and have the largest Instagram audience of any UK beauty retailer, with 1.6M followers and counting…
We’re consistently evolving to be more ethical, more sustainable and to empower you to make informed decisions. When we say it’s ‘tried and tested’, we mean it. We were the first beauty retailer to partner with the independent claim-substantiation platform Provenance and since launching have verified over 100 brands across all categories. Our Beauty Untouched watermark signals our commitment to never retouching in-house model imagery and our ‘Can’t (Re)Touch This’ initiative has since inspired nine brand partners to sign the Body Image Pledge.

We’re beauty experts and thrive on sharing beauty truths, demystifying buzzwords and creating an inclusive and accessible space that drives self-expression for all. With unrivalled access to industry experts – from dermatologists to sleep specialists – we obtain first-hand answers to your burning beauty questions. A beauty source of truth, we do the due diligence for you – checking (and re-checking) facts so you can shop with total confidence. So, what makes a product Belle Majestic? Efficacy, innovation, exclusivity and shared values.

BEAUTY UNTOUCHED

We believe no body needs to be ‘tweaked’ to be beautiful and want you to trust that our visuals represent real skin and people. This is why we’ve signed the Body Image Pledge, a voluntary commitment that brands, organisations and charities can make to not digitally alter a person’s body proportions, hair or skin in any of their direct imagery. Need proof of our dedication? Look out for the watermark on our model imagery, which lets you know it is completely unretouched. Join us on this mission to make the beauty space a safer place for all.
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